![\"\"](\"https:\/\/www.tendads.com\/wp-content\/uploads\/2023\/06\/click-on-Tool-Settings-Tool-and-then-click-on-UET-tags.jpg\")
<\/figure><\/div>\n\n\n2.<\/strong> Click on Create UET tag, enter the tag name, and you can enter the website domain name for easy query and management. Then click Save.<\/p>\n\n\n 3.<\/strong> After saving, the system will generate a section of code, which is Bing’s UET code, equivalent to Google’s global code. Copy the code and send it to the technical installation team to install it on all pages of the website.<\/p>\n\n\n 1.<\/strong> In the top menu bar of the account operation interface, click Tool Settings Tool>and then click on Conversion goals.<\/p>\n\n\n 2. <\/strong>Click on Create conversion goal to create a new conversion event.<\/p>\n\n\n 3.<\/strong> Set the name of the conversion event>Select the conversion event type, taking webpage loading as an example (after successfully sending the inquiry, it will automatically jump to a webpage link containing specific fields), select Destination URL>click Save to proceed to the next step.<\/p>\n\n\n 4.<\/strong> Select the matching method for the webpage, as shown in the following figure, which means that after successfully submitting the inquiry, it will redirect to the webpage link address containing the “Thanks” field. The number of visits to a webpage containing the “Thanks” field can be counted as the number of conversions for inquiries.<\/p>\n\n\n 5.<\/strong> Select the conversion category. In this case, taking inquiry conversion as an example, simply select the submit lead form. (If it is a C-end website, you can choose Purchase, which means “purchase” conversion)<\/p>\n\n\n 6. <\/strong>Choose whether to track the value of statistical conversion. This case takes inquiry conversion as an example and directly chooses not to track the conversion value Don’t assign a value. (If it is a C-end website and each order has a different value, you can choose the second option, Conversion action value may vary, to track the different values of each order)<\/p>\n\n\n 7.<\/strong> Choose the method for counting the number of conversions. This case takes inquiry conversion as an example, simply selecting Unique means that no matter how many inquiries the same user submits, they will only be counted as one conversion. (If it is a C-end website, a user may place multiple orders. Here, you can choose All to convert each order and calculate the different values of each order.)<\/p>\n\n\n\n 8.<\/strong> Finally, the website will generate a section of UET code, and an account only needs to install the UET code once. The global code has already been installed once in the first step, so click Save.<\/p>\n\n\n The above is the process of installing conversion tracking. Next is the official description of Bing ADS.<\/p>\n\n\n\n What is Tracking Template:<\/strong>\u00a0A template where you define URL tracking. You can enter either of these items:<\/p>\n\n\n\n Why it’s important:<\/strong> When your ad is served, the tracking information is dynamically appended to your landing page URL.<\/p>\n\n\n\n What you need to know about Tracking Template:<\/strong>\u00a0You can add a tracking template to your Account > Campaign > Ad group > Ad > Keyword > Sitelink Extension (highest to lowest level). When your ad is served, the tracking template at the lowest level is used.<\/p>\n<\/blockquote>\n\n\n\n URL tracking allows you to find out how visitors got to your website and gives you more information about the source of an ad click. All you need to do is add URL parameters to your tracking template and then when your ad is served, the parameters are dynamically appended to your landing page URL. <\/p>\n\n\n\n For search campaigns, you can add tracking templates at these levels:<\/p>\n\n\n\n For Microsoft Shopping Campaigns, you can now add tracking templates at the account, campaign, and ad group level along with the product group level.<\/p>\n\n\n\n We recommend adding the tracking template to your account. Then when you want to update a parameter or add a new one, you only need to make the change in one place and it applies to everything in that account.<\/p>\n\n\n\n URL tracking allows you to find out how people got to your website by adding tracking parameters in Microsoft Advertising and then using a third-party tracking tool or service to analyze the data. When an ad is served, the tracking parameters are dynamically appended to your landing page URL. This landing page URL is recorded on your web server and then a third-party tracking tool, like Adobe or Google Analytics, can interpret the data.<\/p>\n\n\n\n There are 5 ways to set up URL tracking in Microsoft Advertising:<\/p>\n\n\n\n![\"\"](\"https:\/\/www.tendads.com\/wp-content\/uploads\/2023\/06\/Click-on-Create-UET-tag.jpg\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/www.tendads.com\/wp-content\/uploads\/2023\/06\/View-UET-tag-tracking-code.jpg\"){kind=tracking}
<\/figure><\/div>\n\n\nStep 2: Set up conversion tracking (taking sending inquiry conversion as an example)<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.tendads.com\/wp-content\/uploads\/2023\/06\/click-on-Conversion-goals.jpg\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/www.tendads.com\/wp-content\/uploads\/2023\/06\/Create-conversion-goal-to-create-a-new-conversion-event.jpg\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/www.tendads.com\/wp-content\/uploads\/2023\/06\/Set-the-name-of-the-conversion-event.jpg\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/www.tendads.com\/wp-content\/uploads\/2023\/06\/Select-the-matching-method-for-the-webpage.jpg\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/www.tendads.com\/wp-content\/uploads\/2023\/06\/select-the-submit-lead-form.jpg\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/www.tendads.com\/wp-content\/uploads\/2023\/06\/track-the-conversion-value.jpg\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/www.tendads.com\/wp-content\/uploads\/2023\/06\/the-website-will-generate-a-section-of-UET-cod.jpg\")
<\/figure><\/div>\n\n\n\n
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Create an account tracking template<\/h2>\n\n\n\n
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What is URL tracking in Microsoft Advertising?<\/h2>\n\n\n\n