{"id":176,"date":"2022-06-15T02:49:00","date_gmt":"2022-06-15T02:49:00","guid":{"rendered":"https:\/\/www.tendads.com\/?p=176"},"modified":"2022-06-15T02:50:59","modified_gmt":"2022-06-15T02:50:59","slug":"can-i-use-custom-parameters-in-microsoft-advertising","status":"publish","type":"post","link":"https:\/\/www.tendads.com\/can-i-use-custom-parameters-in-microsoft-advertising\/","title":{"rendered":"Can I use custom parameters in Microsoft Advertising?"},"content":{"rendered":"\n
With Upgraded URLs, you can now add custom parameters to your tracking templates so that you can track what you want instead of being limited to using just the URL parameters that Microsoft Advertising provides. <\/p>\n\n\n\n
Custom parameters work exactly the same as URL parameters with respect to dynamic substitutions, except that you will define the parameter names and variables (also known as key and value pairs). <\/p>\n\n\n\n
You can define custom parameters for one or more campaigns, ad groups, ads, keywords or Sitelink Extension and then add them to the corresponding tracking template. We recommend that you create custom parameters at the campaign level and then add them to your account level tracking template. To learn more, see Create an account tracking template<\/a>.<\/p>\n\n\n\n