{"id":83,"date":"2022-06-09T03:52:49","date_gmt":"2022-06-09T03:52:49","guid":{"rendered":"https:\/\/www.tendads.com\/?p=83"},"modified":"2022-06-09T05:46:20","modified_gmt":"2022-06-09T05:46:20","slug":"how-to-setup-uet-in-microsoft-advertising","status":"publish","type":"post","link":"https:\/\/www.tendads.com\/how-to-setup-uet-in-microsoft-advertising\/","title":{"rendered":"How to setup UET in Microsoft Advertising"},"content":{"rendered":"\n
This article will show you how to create a UET tag, add it to your website, modify it for advanced tracking and targeting features, and troubleshoot issues you may encounter.<\/p>\n\n\n\n
Don’t know what UET is?<\/p>\n\n\n\n
Universal Event Tracking (UET) is the key that unlocks powerful Microsoft Advertising features such as conversion tracking, audience targeting, and automated bidding bid strategies. The key comes in the form of the UET tag, which records what customers do on your website and sends that information to Microsoft Advertising. UET is a prerequisite for conversion tracking, remarketing in paid search, and automated bidding bid strategies.<\/p>\n\n\n\n
Universal Event Tracking (UET) enables or enhances many key Microsoft Advertising features<\/p>\n\n\n\n
Conversion tracking<\/strong><\/p>\n\n\n\n Audience targeting<\/strong><\/p>\n\n\n\n Automated bidding<\/strong><\/p>\n\n\n\n Enhanced performance<\/strong><\/p>\n\n\n\n Before you can track conversions or target audiences using a remarketing list, you need to create a UET tag in Microsoft Advertising and then add the UET tag tracking code to every page of your website.<\/p>\n\n\n\n You need to be able to edit your website’s code in order to add your UET tag tracking code. If you’re not sure how to edit your website’s code, contact your webmaster.<\/p>\n\n\n\n After you create a UET tag, the next step is to add the UET tag tracking code to your website. We recommend that you, or your webmaster, add it to every page of your website in the head or body section.<\/p>\n\n\n\n You have a few options when working with UET tags. You can either add the UET tag tracking code directly into your website’s code using JavaScript or use a third-party tag manager. Additionally, if your website was built on a website platform (such as Shopify or WordPress), you can use that system to add your UET tag.<\/p>\n\n\n\n You can add the UET tag tracking code anywhere in your webpage’s head section (before the closing head tag: “<\/head>”) or body section (before the closing body tag: “<\/body>”).<\/p>\n\n\n\n Add the UET tag tracking code to your website directly<\/strong><\/p>\n\n\n\n If you have copied the tracking code, or have a downloaded or email version of it, you are ready to paste it to your website and can skip to step 4.<\/p>\n\n\n\nSetting up UET with next 4 steps:<\/h2>\n\n\n\n
1. Create a UET tag<\/strong><\/h3>\n\n\n\n
2. Add the tag to your website<\/strong><\/h3>\n\n\n\n
<\/li><\/ol>\n\n\n