Test conversion goals and audiences with UET Tag Helper

UET Tag Helper is a browser extension that validates the implementation of the Microsoft Advertising Universal Event Tracking (UET) tag—and the functionality of conversion goals—on any given webpage. It is available in Microsoft Edge and Google Chrome.

UET Tag Helper allows you to:

• Validate and troubleshoot UET tags. You can validate UET tags right in the browser instead of checking the tag status in Microsoft Advertising after a few hours. The UET Tag Helper icon tells you how many UET tags you have on a webpage and if they are working or not. If your tags are not working, the helper tells you what the issue is and what you can do to fix it.
• Test your conversion goals. Show UET Tag Helper which conversion you want to test and then navigate your website, and it will tell you what conversion events it records, what problems it encounters, and how to fix them.

Microsoft Edge:

1. Download the UET Tag Helper in Edge.
2. Select Get, and then Add extension.
   By installing the UET Tag Helper, you agree to the Microsoft Service Agreement and Microsoft Privacy Statement.
3. Once installed, you will see the UET Tag Helper icon in Edge.

Google Chrome:

1. Download the UET Tag Helper in Chrome.
2. Select Add to Chrome, and then Add extension.
   By installing the UET Tag Helper, you agree to the Microsoft Service Agreement and Microsoft Privacy Statement.
3. Once installed, you will see the UET Tag Helper icon in Chrome.