Before advertising accounts can be placed, conversion tracking code needs to be installed on the website. By converting data, one can know which specific advertisement, keyword, advertising group, or advertising series the conversion comes from. This feature can help us understand how to effectively advertise and improve the effectiveness of advertising placement. Next, we will…
Disallowed content To offer a safe and positive online experience for users, we cannot accept ads that contain or relate to certain content. This includes, but is not limited to, the content covered in the policies listed below. We reserve the right to reject or remove any ad, at our sole discretion and at any…
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Adult content Humor, imagery, text, video, or audio that is not appropriate for non-adults and includes: Illegal, non-consensual, denigrating, obscene, or violent activity, including bestiality, brutality, torture, death, illegal drug use, cruelty, prostitution, pedophilia, rape, incest, sex, child pornography, stripper/strip clubs, escorts, or content that relates to persons who are, or are suggested to be,…
With Upgraded URLs, you can now add custom parameters to your tracking templates so that you can track what you want instead of being limited to using just the URL parameters that Microsoft Advertising provides. Custom parameters work exactly the same as URL parameters with respect to dynamic substitutions, except that you will define the…
UET Tag Helper is a browser extension that validates the implementation of the Microsoft Advertising Universal Event Tracking (UET) tag—and the functionality of conversion goals—on any given webpage. It is available in Microsoft Edge and Google Chrome. UET Tag Helper allows you to: Validate and troubleshoot UET tags. You can validate UET tags right in the…
This webpage is meant to be used in conjunction with the Set up UET tags using Google Tag Manager Microsoft Advertising Help article. We have installed a JavaScript Microsoft Advertising UET tag tracking code, using Google Tag Manager, in the body of this webpage. To see how we did it, right-click in the webpage and then click View…
We recommend using direct integration with Google Tag Manager, which is easier than other options. Learn more: How to Set up UET with Google Tag Manager using direct integration This article shows how to do a basic setup of UET tags with Google Tag Manager. Google Tag Manager offers several advanced features to customize when and…
Direct integration with Google Tag Manager makes UET setup automatic. From within Microsoft Advertising, we copy your Google tags and set up matching UET tags. You can get up and running with UET using your Google tags in just a few steps. Set up UET with Google Tag Manager from within Microsoft Advertising In Conversion goal…
If you created and manage your website with WordPress.com, you can add and manage your UET tag there. Implementing UET using WordPress.com Before completing the following steps at WordPress.com copy your Microsoft Advertising Universal Event Tracking (UET) tag ID. Select Conversion Tracking > UET tags and copy the tag ID. Download the official Microsoft Advertising UET plugin from WordPress.org as a…