Is it really important to be on the first page of Google?

Search engine optimization. Google ranking. Content optimization. If you have read any articles about digital marketing recently, you may have heard about the power of Google in determining the success of your business.

But is SEO – Search Engine Optimization – really important? The simple answer is, absolutely! There are three specific reasons. 75% of searchers never browse the first page of results. In other words, if you don’t find keywords related to your business on the first page of the search results, your potential customer base will shrink by 75%. If you enter the first page, your position in the top 10 will also affect your click through rate. For example, the average click through rate of the point at position 1 is 43.32%. The second place dropped to 37.36%, and continued to decline until the 10th place reached 3.11%.

This is why enterprises invest time and resources, not only on the first page, but also on the first page to gain a higher status.

When people search for business, they focus on location.

Google’s research on search behavior found that 76% of people who conduct online search business in their area visit a store within one day, and 28% of local search results are purchases.

That’s why it’s especially important on the first page of Google search results, especially when you have a physical location. This local search also makes it easier to appear on the first page, because fewer enterprises compete in location-based search. Make sure you are listed in yellowpages COM and other reputable location specific directories. Au is a simple way to improve your chances of ranking high in location search.

Organic search brings more revenue than paid search.

Organic search results are results on Google and do not involve the space you pay for the first page.

Google has reserved up to four paid advertising points at the top of the first page, and you can see a small “advertisement” notice next to the results. The rest of the page points are “free”, also known as “organic”, and you can’t simply spend money to occupy them – you must obtain them through website content and other search engine optimization efforts.

While both paid search and organic search are important, organic search is usually more valuable. A study found that organic search revenue of B2B and technology companies is twice that of other channels, with an average of 44.6% of revenue from organic search and an average of 27.6% from paid search.

Simple SEO best practices.

So, since you know that SEO and getting to the first page are really important, what best practices should you follow? Here are some useful tips for getting started:

• Create content on your website regularly to ensure that Google rewards you with fresh content (publish at least one new article every week)
• Conduct keyword research to identify keywords related to your business and adjust your content accordingly
• Create a unique keyword related page title and meta description for each page on the website
• Include photos or images with keyword rich titles
• Use keywords in the title and format title, such as < H1 >, < H2 >, < H3 >, in order of importance
• Tips: < H1 > for hero title, < H2 > for subtitle, < H3 > for exit point
• Use the titles in < H2 > and < H3 > to split blogs and other content into digestible parts
• Ensure that all URLs on the website are descriptive and use keywords wherever possible
• The goal is to keep the website as fast as possible
• Keep the image file size below 200KB to minimize the impact on site speed
• Submit an updated website map to Google to help it understand the structure of the website