How to set up the adsense backend to block the display of advertisements with lower unit prices
To block the display of advertisements with lower unit prices in the AdSense backend, you can use the Competitive Ad Filter feature. This feature allows you to block specific advertisers or ad categories from displaying on your website. Follow these steps to set it up:
- Sign in to your AdSense account and navigate to the “Ads” section.
- Click on “Blocking controls” in the left sidebar.
- Under “Content”, click on “All my sites”.
- Click on the “Advertiser URLs” tab.
- In the text box, enter the URLs of the advertisers or specific landing pages that you want to block.
- Click on the “Block URLs” button to add them to your block list.
Note: It’s important to review and understand AdSense policies before blocking advertisers. Make sure you are not blocking any ads that may violate policies or negatively impact your ad revenue.
Additionally, you can consider the following strategies to optimize the ads displayed on your website:
- Implement better targeting: Improve your website’s content, keywords, and user experience to attract more relevant ads. Advertisers are more likely to bid higher for targeted placements.
- Optimize ad placement: Experiment with different ad formats, sizes, and placements to find what works best for your audience. Strategic ad placement can lead to higher click-through rates and potentially attract higher-paying ads.
- Monitor performance: Regularly review your AdSense reports to identify which ad units or formats generate the most revenue. Remove low-performing ads and focus on those that provide better results.
- Consider ad blocking cautiously: While blocking certain ads can be beneficial, be cautious not to block too many ads as it may limit the number of available advertisers and decrease your overall ad revenue.
Remember, optimizing your ad revenue is a continuous process. Regularly monitor and review your performance to make informed decisions about blocking ads or adjusting your ad strategy to maximize your earning potential.