Before advertising accounts can be placed, conversion tracking code needs to be installed on the website. By converting data, one can know which specific advertisement, keyword, advertising group, or advertising series the conversion comes from. This feature can help us understand how to effectively advertise and improve the effectiveness of advertising placement. Next, we will…
With Upgraded URLs, you can now add custom parameters to your tracking templates so that you can track what you want instead of being limited to using just the URL parameters that Microsoft Advertising provides. Custom parameters work exactly the same as URL parameters with respect to dynamic substitutions, except that you will define the…
This article will show you how to create a UET tag, add it to your website, modify it for advanced tracking and targeting features, and troubleshoot issues you may encounter. Don’t know what UET is? What is UET and how can it help me? Universal Event Tracking (UET) is the key that unlocks powerful Microsoft…
You create a conversion goal to track actions people take on your website after they click on your ad. When the action matches your conversion goal, it is counted as a conversion. For conversion goals to work, Microsoft Advertising needs to be able to collect data from your website. This requires Universal Event Tracking (UET). Create…