Google ads automatically created assets

Automatically created assets are a campaign-level setting that helps you generate additional assets (headers and descriptions) to complement the assets that you input for your ads by using relevant creative content from your landing page, website, existing ads and keywords in your ad group.

Note that the automatically created assets setting is currently in beta and not available for all. Automatically created assets will appear in campaign level settings as accounts are added to the beta.

Here are a few important sources of automatically created assets that need to be kept in mind:

• Ad landing page
• Relevant web pages in the same domain as the ad landing page
• Existing text ads in the same ad group
• Keywords in the same ad group

Ensure that your website content is accurate, not misleading and not in violation of Google Ads policies or applicable laws. After enabling automatically created assets, monitor your ad content for accuracy and turn off automatically created assets as needed.

Benefits of automatically created assets

• Automatically created assets may improve ad relevance by including text from your landing page, domain and other ads in headlines and descriptions.
• Automatically created assets may improve ad relevance by using text from your ad group’s keywords to customise headlines and descriptions to better match unique search queries.
• Save time and increase the number of headlines and descriptions available for your responsive search ads.

How automatically created assets work

For responsive search ads within campaigns where you enable automatically created assets, you instruct Google to generate assets from eligible sources based on relevance and predicted performance. These assets can take the form of entire sentences, phrases or paraphrasing while retaining the original meaning. The generated assets are added to the pool of eligible assets for your responsive search ad (RSA). When your ad is eligible to serve for a query, the system will look at the pool of eligible assets (both advertiser provided and automatically created) and select the assets that are predicted to perform best.

Here’s an example of how your ad works with automatically created assets enabled:

Advertiser provided header and description assets:

• The new Smart Phone 7
• Our most innovative Smart Phone yet
• Safe and secure
• Order online and pick up today
• Contact-free delivery available today

Automatically created header and description assets:

• Impressive from every angle
• Trade-in offers available
• Several colours to choose from
• Re-imagined camera to capture life’s moments

When an advertiser searches with the keyword ‘the new smart phone 7’, below are example responsive search ads that might appear:

ACME Electronics – Smart Phone 7
Ad · https://www.example.com
The new Smart Phone 7. Our most innovative Smart Phone yet.
Several colours to choose from. Contact free delivery available today.

ACME Electronics – Smart Phone 7
Ad · https://www.example.com
The new Smart Phone 7. Impressive from every angle.
Trade-in offers available. Contact free delivery available today.