How to find keywords about various colors

Find a very interesting and common problem. When the color of a product is Burgundy, how to show the product to users searching for Burgundy instead of only searching for users of Burgundy.

For example, there is a product called “Burgundy Wedding Dress”

When users search“burgundy wedding dress”, they will see the purple wedding dress advertisement.

But it’s not just Burgundy or darkred.

You can find color words similar to Burgundy by following the following methods:

Step 1: Search “Burgundy similar color” in Google pictures to see some color cards with similar colors.

Step 2: Choose the words maroon, rosewood, carmine, cherry, jam, Merlot, garnet, ruby, Scarlett, wine, brick, mahogany, blood, Sangria, berry, currant, lipstick.

Step 3: Add “webding dress” after each word and search in the Keyword Planner of googleads to verify whether anyone is really searching for such products.