Best Practices for Finding New Keywords in Google ADS
For search advertising, the reason why advertising can be displayed is that someone searches the keywords we set. Therefore, in order to “meet” the target audience, we must first understand what the target users are searching for? Then we set keywords according to the user’s search content to create necessary conditions for both sides to “meet”.
To accessibility Keyword Planner:
- Your account has to be making use of Expert Mode. You won’t have the ability to accessibility Keyword Planner if your account is using Smart Mode.
- You must complete your account setup by entering your billing details and also producing a campaign. If you’re not yet ready to spend money, you can choose to pause your campaigns.
As you utilize Keyword Planner to find brand-new keyword ideas for your Search Network Campaigns, you could find few keyword suggestion results. This short article supplies ideas and also finest practices for locating new keywords that are much more appropriate to your service, product, or solution as well as avoiding key words that are much less pertinent.
1. Think like your customers
Do
Describe how your customers think of your product or service category.
Example: hiking boots
Don’t
Don’t anticipate actual search queries that potential customers might enter. Keywords that are too specific can be limiting.
Example: what are the best hiking boots
2. Be specific but not too specific
Do
Use the right amount of details.
Example: wedding venue
Example: kids recipes
Don’t
Don’t be overly general. Keywords that are too general don’t provide enough hints to what people looking for your product or service actually search on.
Example: wedding
Example: tasty
On the other hand, don’t be too specific.
Example: wedding venues for small weddings
Example: kids recipes under 10 minutes
3. Add a website to improve results
Do
A keyword and website can provide more relevant keyword ideas
4. Highlight well-known brands in your offerings
Do
Include the name of a popular brand that you sell.
Don’t
Don’t mention a new brand that most people aren’t aware of yet.
5. Be descriptive
Do
Use adjectives sparingly.
Example: Start with hiking boots, and then use best hiking boots.
Don’t
Avoid starting your keyword research with an adjective.
Example: best hiking boots.
6. Use multiple keywords or keyword phrases
Do
Use several keywords or keyword phrases about the same topic.
Example: charities to donate, charitable contributions
Example: short stories, mystery short stories, mystery author
Don’t
Don’t use keywords about unrelated topics or that give only partial information.
Examples: best charities to donate, medical research
Examples: short stories, mystery, author
7. Use location wisely
Do
Include a location in your keywords if your customers aren’t in the same location as your service or product.
Don’t
Don’t include a location if you plan to use location targeting for your ads.